Marketing using social media is an effective and newer way to find customers, and to build relationships with them. By starting now, you can make the most out of this opportunity while it is still new. This article contains some tips about how you can utilize social media to your advantage before your competitors.
If using social media, let all current customers know. If they follow you on the social media that they use, all their contacts will be able to see that. You should not underestimate the power of this free advertising. Referrals like this carry more weight that traditional advertising.
Include a re-tweet option on every post to your blog. This makes sharing your blog on Twitter easier for others. You will increase the size of your viewership exponentially, getting your information out and where you want it effectively.
You need to have a “like box” on your blog that is linked to Facebook. This is a Facebook feature that will really help you tie your different sites in together. Visitors won’t need to navigate away from your blog to give you a “like”. Doing it this way helps your exposure and keeps people on your page longer.
To maximize your social media marketing, place a social media widget on your site. Add a widget to your site that followers can use to easily share your content. In addition, widgets let your readers re-tweet your content instead of having to visit another site to do it.
Make links that tie all your social media sites together. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. Add the URL for Facebook and your blog through your Twitter profile. When you create links between all your different social media profiles, you increase traffic.
Keeping finding new ways to get in touch with your customers. Put comments on your Facebook and on your blogs if you feel it is a good thing. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
You can share updates from Twitter users that you find influential, or you can just mention them by typing their usernames following the @ symbol in your posts. This will bring your post to their attention. If you make an interesting point, they may well respond to you or re-tweet your post.
Give offers that are exclusive to your followers on social media. Provide your customers with valuable content and they will show interest in your campaign. For instance, running a prize drawing for your followers will always generate positive responses. Otherwise, you could just simply provide some special offers for your fans. Social media websites are also a great way to make special announcements.
Take some time to research the available options when marketing with social media methods. No two social media sites are the same; therefore, learning as much as you can about each is important. You might discover that response rates are much higher on a specific site, thus meriting a greater time investment.
Advertisements on social media sites often use interesting images that have been somehow manipulated. It is smart to use intriguing pictures, because potential buyers will be lured in by what they see in your ads. Obviously, the chances of a customer browsing your website are higher after looking at your ads, than if they ignore your ads.
Do not expect immediate results. It takes time and effort to create a viable revenue stream using social media. If you want to launch a truly serious social media marketing scheme, you must have a substantial number of followers on Twitter, Facebook and other social media sites. Let people know in each post that they can follow you on multiple networks.
If you want people to be interested in the social media marketing campaign you’re running, have specials that people can take advantage of by adding you onto these social media sites. If customers are treated specially for being followers, they are even more likely to subscribe and stay subscribed to your feed or profile.
Use social networks to get people to come to your stores. You should use your profiles to let people know about discounts you’re doing, or new locations you’re opening up. Run some specials that are only open to social media subscribers, and provide coupons available for printing. People must perceive adding you on Facebook as interesting for them.
The best way to contact your customers on a social networking site is directly. Customers do not enjoy communicating with a large, anonymous entity. It’s all about trust here. People on social sites are there to be social. Give them a real person to speak to, and trust grows tremendously.
Allow your customers to follow you on a variety of social networks. A large percentage of your customers are likely to spend time on their favorite social media sites daily. Therefore, it is in your best interest to offer them quick and easy access to fresh content.
Think about handing out some freebies using your profile on a social media site. Few people can resist the appeal of a freebie, which makes this approach very effective. Just choose what free product or service you are going to offer, and then visit a number of the most heavily followed social media profiles for freebies and put up the link to where individuals can come for it.
Brevity can sometimes be valuable when disseminating information using social media. Short and simple witty messages are easily remembered and forwarded. Consider using a few great images to help you get your messages across, while avoiding the over-use of words.
Run online contests that provide free products to your followers, and run it through all your social media. Many people like getting something for free and will give you their information or follow your social sites if they think they will win. When someone does win, post about it so that you both look credible and to get even more advertising.
Respond to questions or comments posted by visitors. Once or twice daily, check your profiles, and respond to these questions and comments as needed. You may also want to get emails whenever something new is posted. Keep in mind that anything you post becomes public knowledge.
When promoting your business and its products on Facebook, you should only post content that visitors would find compelling, and would want to share with others. Do not waste your followers’ time by posting something for no discernible purpose. Make sure you’re excited or interested in what you’re writing about so that your readers will be too. Write about things people will be interested in reading. Don’t post stuff you would find in gossip magazines or tabloids, such as “Which Sex and the City character are you?” quizzes.
Social Media Marketing
Social media marketing can be as useful as other forms of marketing, but people don’t seem to see it’s full potential yet. Make sure you stay ahead of your competitors by implementing the tips you’ve been given, so you can maximize the benefits your business receives from your social media marketing campaign.
Use widgets and other tools for social networking sites, such as the Twitter-related tools, Twello and Tweepi. These tools help to pinpoint all of the people who can have a positive impact on your site. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.