If you have a business, there is a very good chance that your customers belong to one of the social networking websites. Your business or marketing campaign belongs on these same social networking sites. Find out which social sites your customers are on, and include them in your marketing mix. If not, you are missing out on finding new customers and building relationships.
You should definitely think twice before you hire out a company dealing specifically in social media marketing. It is not uncommon for these agencies to use unscrupulous and unfair business practices to cheat business owners of their money. They use thousands of fraudulent Facebook, Twitter and YouTube accounts, made through automated registration bots and proxy servers. No matter how much you pay the company, your ad may never be viewed by an actual person, even if it has a high view count.
You should create a button for Twitter in your blog posts. By doing this, others can share your blog more easily with others through Twitter. This allows your followers to advertise for you without any extra monetary cost to you.
To get good results from marketing through social media, create useful links that bind all your sites together. For example, if you have a popular Twitter feed, you’ll want to link back to your blog. From that blog, you can link to Facebook. And all of these different sites can link back and forth to one another. Add the URL for Facebook and your blog through your Twitter profile. When you create links to your different social media profiles, you will increase the number of ways that potential clients can view your content.
Until you can develop your own unique voice in the social media networking world, try following the ideas of others. Know what your competitors do in their campaigns and know what is working for them. You can analyze their profiles, the information they post and any promotional ideas that they use.
To get a better social media marketing network, avoid pushing products. Post links or stories from outside providers that are related to your niche or industry. Running contests, asking interesting questions and displaying intriguing pictures are other ideas for possible posts. It’s highly important that you engage your followers. Go for product engagement instead of product placement. People should be able to identify with your brand and consider it as a part of their daily lives.
Twitter is a social networking site, so make sure that you are social and communicate with your followers regularly. Always thank people for sharing your posts, and acknowledge and answer any questions as soon as you can. These interactions help build stronger relationships between you and your followers. You will also establish yourself as a real person and not just a business entity.
Without being too intrusive, have regular interaction with your clientele. Comment on blog posts, reply to Facebook statuses and answer questions posted to your wall. However, don’t jump into someone else’s personal conversation. You should only enter into communication if they’re directly discussing a topic relative to the services or products you offer.
Tools that are related to Twitter, like Twellow or Tweepi, are useful. These tools help to pinpoint all of the people who can have a positive impact on your site. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.
A great idea is to have your blog show up on your LinkedIn profile page with a blog feed application. When you post articles, they will show as being updated on Linkedin. This is a time saver, since you can reach your blog audience and your Linkedin followers simultaneously.
Converse with your customers. Many business owners don’t always take advantage of consumer feedback as an opportunity for conversation and a chance to encourage the growth of the company in a positive manner. Start a conversation with your customers who leave feedback in order to develop your relationship with them. Show them that you have the ambition to alter the negative aspects of your company, or push the positive points into the spotlight.
Social media offers an excellent opportunity for marketing your products. This not only allows for your current customers to boost your business’s customer base but also lets the world see what you offer. Try some of these social media sites to see how they can help your business.