When you’re first coming online to promote your business, you may find it quite difficult to get a foot hold. Social media sites can be great avenues to connect with new customers. Following are some great techniques to use on social media sites to promote your business.
Add a special box to your blog to give visitors access to the Facebook “like” function. This button makes it easy for readers to “like” your content on Facebook. People will be more than likely to like your page if there is a section on your site where they can do it, as opposed to having to go to your profile directly and doing it. You will increase your exposure if you make it easy for people to do.
Include on the upper right hand portion of your Facebook page a “like box.” This will make it easy for people to “like” your content on Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. Making things easy will make it more likely for people to perform an action.
Don’t go off half-cocked and start Facebooking and Twittering like mad until you have established a marketing plan. You will have to determine how you want your page set up, how often you can work on it, and who will do the work. Like with any promotional campaign, it is best to set up a timeline to achieve your marketing goals. Stick with your schedule the best you can, so you can find results from social media.
Really look at what a successful social media marketing strategy will require. If you rush into any campaign without doing your research, you may find yourself spending time and money to get no returns. Plan a way to use all of your strategies at one time.
Provide an easy to use opportunity to subscribe and follow your activity in a highly visible place on your profile. Many people utilize these sites regularly, so allowing them to view your content via social media outlets is a wonderful idea.
You should find different ways to interact with customers on a personal, as well as professional, level. Put comments on your Facebook and on your blogs if you feel it is a good thing. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
Let followers know about different milestones you reach. When you get a thousand Twitter followers, write an article. Be sure to thank your followers for having a vested interest in you and your work. Writing an article like this is likely to be quickly shared.
If your company runs a blog, syndicate your blog content on your Facebook profile once the main blog entry is published. In this way, you social media followers will see that there is something exciting happening with your business that they can check out.
Holding contests with sought-after prizes on social media sites, like Facebook and Twitter, can generate positive publicity. Due to the way online social networks operate, information about your contest will rapidly spread. Create an enjoyable and creative contest that has to do with your services and products. A good example of such a contest is a logo design contest for a product that is about to launch.
If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. The mentioned Twitter user will get a notification that someone posted content mentioning them, and they might just decide to retweet your content or respond.
Use the above advice to see the benefits of using social media marketing. If you understand the potential of this medium, you will be able to attract site visitors and make many more sales.