These days, most of your business customers probably use social media already. Therefore, it’s a good idea to put your business on one of these social network sites, as well. Do a little poll within your existing customer base, and see which social networking sites they are part of.
Add comment, rating and other abilities to your site. When you add these popular functions, you empower your users to help choose your content and direct your efforts. They will appreciate the opportunity to participate actively.
If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. When people tag you in their tweets, you should thank them and thus introduce yourself further out in the web. This will build a bond between your company and your customers. When you stay in touch with people, you come across as a genuine person, rather than some faceless business.
When people comment on your site or ask questions, make sure you respond promptly and professionally. Make it a practice to look at commentary that is left on your site, and communicate with those who are communicating with you.
If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. When people see your unique deals on their Facebook home page, they will surely want to follow you. They may also encourage their friends and relations to follow you.
Followers can share content with ease by using Facebook. When a person comments on a post on your page, all of their friends can see it. Have readers connect with you more and more so you get more exposure.
Create special offers for social media followers. These offers should be something that is unique. You do not want your followers to be able to find something similar elsewhere. Try doing a giveaway or contest for your followers. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. Or, you can simply make exclusive announcements via social media.
Despite the casual tone of social networking sites, remember to present yourself in a professional manner. You should paint a picture of yourself being personable and divulge certain information, but always make sure you remain professional. Never lose your temper when talking to customers online. If a post upsets you, walk away until you cool off. You can also delete posts or comments that upset you. Make a separate personal account to trade cat pictures with friends and family.
Make sure that you’re tracking the progress you’ve made. Make sure you establish base statistics showing generated activity and the amount of new followers you get each new week. Use the figures to identify what actions caused them to help you along the way. If you aren’t keeping track of the results, you can’t possibly know what’s working and what’s not.
Social Media
Combine social media and email marketing. Make sure that your emails contain buttons or links to your Facebook or Twitter accounts, with a note that you personally answer customer questions there. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance.
When you publish something new on your company blog, be sure to repost it at your social media venues. In this way, you social media followers will see that there is something exciting happening with your business that they can check out.
Make a survey about social networking habits and ask customers to take it. If a large base of your followers utilize social media sites, than it is a wise idea to create your own social media site designed specifically for your brand. If your particular audience is not into social networking, it might be a good idea to put your efforts into something else.
Social Media
Before starting a social media campaign, you should research a variety of different advertising available on various social media sites. No two social networking sites are the same, and familiarizing yourself with their differences will aid you in getting the most out of them. There might be a site that reaches more people and may require most of your time.
Take care when employing some social media marketing methods to make sure the business information posted is accurate. Sometimes things spread like wildfire in social media and mistakes you made can get around fast. The word will get out about your business, but you need to make sure that the word getting out is good.
As you well know by now, social media marketing has many advantages to offer your business. This allows you to reinforce the relationship between your business and your customers, both current and potential, and grants instant access to millions of possibilities. Get out there and discover the benefits of social media marketing for your business.